
Amid the holiday cheer this year, you may have noticed longer shipping times and more items out of stock, even as you’ve ordered more online than in the past. Businesses and consumers alike have learned over the past 21 months that the COVID-19 pandemic has led to supply chain bottlenecks and hampered delivery times. Companies often have no control over these delays, but a recent $950,000 settlement between the State of California and Yeezy Apparel LLC/Yeezy LC (Yeezy) — an apparel and shoe company owned by Ye (formerly known as Kanye West) — highlights the need for businesses to plan ahead and remain vigilant when promising swift delivery of products. Most importantly, internet retailers must work with manufacturing and shipping partners and ensure that websites and confirmation emails accurately convey information. The Yeezy case provides a cautionary tale for businesses that may promise quick delivery of products that consumers purchase online.
Continue Reading Yeezy Settlement Highlights Potential Pitfalls of Shipping Delays Amid the Pandemic